I majored in Media and Design in Berlin, Germany. After interning
for architect Martin Opatz and studying International Media Informatics, I went on to design at ad agency webfox, where I worked for nearly three years.
I balanced my day job with personal creative work as well as freelance work, like being commissioned to photograph Daniel Radcliffe for worldwide publishing. Eventually, I got offers to work for established companies, so I decided to design full-time as a
freelancer. This allowed me to work on various cool projects, from emerging brands to current events.
My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.
For me, controversy isn’t about instigation, but rather, a way to catch your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable images.