Hoffmeister Leuchten GmbH

Light + building 2012, Frankfurt, Germany

Hoffmeister introducted a new and totally unusual way of presenting themselves at the light + building trade show. No exhibits were physically shown at the stand, all new products were presented digitally, on touch screen, iPad, image film, additionally accompanied with a print campaign and catalogue.

The photos were taken for the cards campaign
Art direction: Christian Brandes

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Light+building 2012

Light+building 2012

For the touch screen area on the right hand side I was part of the team filling in all technical drawings, information about the new products and illustrations of the light impact as well as technical information (e.g. light fall, IP, charts, sizing etc.)

Photo: Markus Böker

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Cards Print Campaign

Cards Print Campaign

With this campaign 5 of their top product categories were highlighted with these photographs as give-away at the show above.
On the back of these printed cards were QR-codes, short introduction and information about this particular light on front.

Art direction: Christian Brandes
Photography: me
 

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