For the touch screen area on the right hand side I was part of the team filling in all technical drawings, information about the new products and illustrations of the light impact as well as technical information (e.g. light fall, IP, charts, sizing etc.)
Photo: Markus Böker
Cards Print Campaign
With this campaign 5 of their top product categories were highlighted with these photographs as give-away at the show above.
On the back of these printed cards were QR-codes, short introduction and information about this particular light on front.
Art direction: Christian Brandes